We have updated our privacy policies with effect from 25th May 2018 to include additional information required under applicable data protection regulations - including the European Union's General Data Protection Regulation (GDPR)
This policy applies to data and information relating to past, present and potential customers or suppliers and visitors to our company or to our websites.
We continue to take data protection and information security very seriously. Our updated privacy statement below highlights why we collect your personal information, what we collect, how we use it and how long we store it. We also want you to know how you can access, amend or in some cases delete your information.
The following Privacy Statement describes:
Why we collect information
There are different bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of a Product or Service, to register and maintain your account, to help with delivery issues, to handle returns, to register warranties, to provide technical support, to respond to your requests and to make sure that Products perform their basic functions in a secure way.
We may additionally collect your personal information for our legitimate interests.
You can access our website and browse our site without disclosing your personal data, but in the event where you volunteer personal information such as: download our content, and/or opt-in to our marketing communications we will process your personal information for certain legitimate business purposes, which include some or all of the following:
What we collect
To the extent permissible under applicable law, we collect information about you and any other party whose details you provide to us when you:
We will also collect your information where you only partially complete and/or abandon any information inputted into our website and/or other online forms and may use this information to contact you to remind you to complete any outstanding information and/or for marketing purposes.
How we use personal information
We do not sell or rent your personal information to other companies or individuals.
The data you pass to us may be processed within or outside the European Economic Area and will always be held securely and in line with the requirements of UK data protection / GDPR legislation. By communicating with us, you acknowledge and agree to our processing of personal data in this way.
Third Parties that collect anonymous data on our behalf:
Third Parties with whom we share legitimate data
We have assessed these the data security of the following data processors with whom we may share your data for the legitimate purposes of data communication, and IT development, service and support and consider it to be wholly compliant with the requirements of current data protection and privacy legislation. Names of specific third-parties are available upon request by emailing firstname.lastname@example.org
We may also directly send you product, company news and service updates that are relevant to your use of our website, products and services. We will process this personal information for legitimate business purposes stated above.
If you do not wish to receive email marketing content from us, you can opt-out at any time using the unsubscribe link at the bottom of any email marketing communication. If you do not wish to receive any telemarketing or direct marketing from us, please email email@example.com
We may use a number of services, listed below, for advertising based on your web activity, or remarketing. We use this to show advertisements to visitors that have been to our websites, on other participating websites. If you have an account with any of the vendors below, their privacy statement may allow them to connect the fact that you have been to our websites and the pages you have viewed with your profile. Your anonymous browsing behaviour may in turn be shared by the following partners as outlined in their privacy statements. We do not share any personal information with these vendors.
If you do not wish to receive this type of advertising from us, you can opt-out using the Google Ads Settings here or by using the Network Advertising Initiative opt-out page.
Trade Industry & Events
How long we keep personal information
We keep your business / personal information as long as it is warranted for us to fulfil our commitments to you, or to adhere to legal or regulatory requirements.
If you are a customer, supplier or partner or prospect, we keep information for the duration of the relationship and will keep records of business transactions for an unlimited period thereafter in order to update you about relevant product changes, recalls or safety matters.
If you have requested to receive marketing communications, we will keep your personal information only as long as you interact with us, or until the data subject opts-out or asks to be forgotten. If you are a prospective customer we will keep your personal information only as long as you interact with us, or until the data subject opts-out or asks to be forgotten.
Information collected through online methods are kept for a maximum of 5 years. This is so we can establish year-on-year comparisons to determine trends in customer satisfaction.
From 25th May 2018, user and event data (associated with cookies, user identifiers, or advertising identifiers) on Google Analytics will be retained for up to 50 months; Google Analytics will automatically delete user and event data that is older than 50 months. Note that these settings will not affect reports based on aggregated data.
Your Rights: Subjects Access Requests & Unsubscribe Options
Opt-Out: You can choose to opt out of marketing communications at any time, whether you are a customer, supplier, partner, or none of the above (see below.)
Subject Access Requests: You can request a copy of your personal information and you can update any incorrect information (see below.)
Right to be Forgotten: You can ask to have your personal information removed, or in some cases limit our processing of personal information. This does not apply when we need to keep your information for legal reasons.
Unsubscribe from Email Marketing Database
If you do not wish to receive email marketing content from us, please email us at firstname.lastname@example.org
Unsubscribe from Google Analytics Monitoring
If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)
Opt-out of Telemarketing and Direct Marketing
If you do not wish to receive telemarketing or direct marketing from us, please email us at email@example.com